We put customers front and center

We firmly believe strong customer relations are the foundation for all great business. Robust and interdependent relationships increase your understanding of the customer so you can help them improve their business.

At CRM-Konsulterna AB (CRMK) we are passionate about helping people and companies realize the incredible potential that can be unlocked in their customer information. Happy existing customers attract new customers. Which is why customer relationships are at the heart of what we do. We know that user-friendly, well-integrated CRM systems increase an organization’s ability to attract and keep customers, and extending and growing existing customer engagement is extremely valuable for all.

More than just a system, CRM is a mindset, a way of organizing and approaching customers. At CRMK, we are happy to help you, starting with setting a short- and long-term strategy to achieve the effects and business goals that you are looking for.

We offer expertise and creativity

Founded in 2010 by Gustaf Westerlund, one of Sweden’s top experts on Microsoft Dynamics 365, we are all specialists in CRM and are constantly looking to practice and develop our skills. Our skill, passion and drive to find the best solutions for our customers and society has resulted in five of our employees winning the award Most Valuable Professional (MVP) within Microsoft Dynamics 365 (CRM).

We provide unique services and products

No matter what challenges your organization or business faces, we can help where you need it, from start to finish. All our projects are unique but contain one or more of our services below.

  • Pre-studies – Before you invest in Dynamics 365 or Power Platform, conduct a pre-study to determine the challenges and define what you want to accomplish
  • Change Management – We help you manage what it takes to implement the kinds of changes CRM can require beyond the process and system support.
  • Requirement analysis – We recommend you conduct a requirements analysis in conjunction with your project
  • Technical Audit – Use CRMK’s top experts in Dynamics 365 and Power Platform to ensure your system is working as you want it to
  • Consultant Retainer – Book CRMK’s sought-after senior experts for advice and consulting on a regular basis
  • Implementation project – We can help implement your project, using agile frameworks and methods such as Scrum and DevOps with Microsoft’s proven implementation model Sure Step
  • Process development – You need to make sure your operational processes are optimized if you want your CRM to have an impact
  • Consultant as resource – Add our consultants with Dynamics 365 and Power Platform expertise to your team to support your CRM work
  • Inbound marketing – Let us help you create the right content so that the right customers find you rather than the other way round
  • Maintenance and support – We set up goals together with you so you can be pro-active in developing and updating your CRM, even your processes and way of working


The Swedish Red Cross: into the cloud with Dynamics 365

The Red Cross is the world’s largest humanitarian organisation. Now, alongside Microsoft and their partner CRM-Konsulterna, the organisation has taken a big step forward in its digitalisation journey. By implementing Dynamics 365 CRM, a modern platform for managing customer relationships and resources, the Red Cross has been able to update and streamline its work processes. And the benefits are many.

Contact us with your questions!

Do you feel insecure about what you need or are you ready to get started? Contact us and we will answer your questions or suggest a start-up meeting where we go through your needs.